{"id":41683,"date":"2021-03-11T12:02:07","date_gmt":"2021-03-11T09:02:07","guid":{"rendered":"https:\/\/wisetv.verimay.com\/?p=41683"},"modified":"2021-03-11T12:02:17","modified_gmt":"2021-03-11T09:02:17","slug":"sosyal-medyada-reklam-verme","status":"publish","type":"post","link":"https:\/\/wise.tv\/tr\/sosyal-medyada-reklam-verme\/","title":{"rendered":"Sosyal medya reklam\u0131 verirken nelere dikkat edilmeli?"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Moof Kurucusu Yasin Kaplan, sosyal medya reklam\u0131 verilmesi hakk\u0131nda bilgi verdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sosyal medya reklamc\u0131l\u0131\u011f\u0131nda Facebook ve Instagram&#8217;\u0131n y\u00fcksek oranda kullan\u0131ld\u0131\u011f\u0131n\u0131 ancak Linkedln gibi \u00e7e\u015fitli kanallarda kullan\u0131larak reklam verilebilece\u011fini s\u00f6yledi. Markalar\u0131n ilk olarak \u00fcr\u00fcn veya hizmeti tan\u0131tmak istedikleri hedef kitleyi tan\u0131mlayarak, buna g\u00f6re yay\u0131n yapaca\u011f\u0131 sosyal medya mecras\u0131n\u0131 ve reklam modelini belirlemesi gerekti\u011fini ifade etti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Temel d\u00fczeyde, d\u00fc\u015f\u00fck b\u00fct\u00e7eyle deneme yapanlar\u0131n Instagram \u00fczerinden reklam verdi\u011fini beraberinde Instagram&#8217;\u0131n kullan\u0131c\u0131lara Business Manager ad\u0131 verilen direkt uygulama \u00fczerinden reklam verme, hedefleme yapma, reklam kurgular\u0131 gibi ileri d\u00fczey teknolojik imkanlar sunan bir panelinin oldu\u011funu ifade etti.  Markalar\u0131n reklam hedeflemelerinde yanl\u0131\u015f kitle g\u00f6steren reklamlar, hedeflenmeyen kitlenin yorum yapmas\u0131 gibi \u015fikayetlerinin oldu\u011funu bu konuda dikkat edilmesi gerekti\u011fini vurgulad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"Moof Kurucusu Yasin Kaplan, sosyal medya reklam\u0131 verilmesi hakk\u0131nda bilgi verdi. Sosyal medya reklamc\u0131l\u0131\u011f\u0131nda Facebook ve Instagram&#8217;\u0131n y\u00fcksek [&hellip;]\n","protected":false},"author":1582,"featured_media":41685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1580],"tags":[],"class_list":["post-41683","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-teknoloji","post_format-post-format-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/41683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/users\/1582"}],"replies":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/comments?post=41683"}],"version-history":[{"count":0,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/41683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media\/41685"}],"wp:attachment":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media?parent=41683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/categories?post=41683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/tags?post=41683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}