{"id":46418,"date":"2025-07-29T12:00:00","date_gmt":"2025-07-29T09:00:00","guid":{"rendered":"https:\/\/wise.tv\/?p=46418"},"modified":"2025-07-30T17:42:25","modified_gmt":"2025-07-30T14:42:25","slug":"mall-iq-cozumleri","status":"publish","type":"post","link":"https:\/\/wise.tv\/tr\/mall-iq-cozumleri\/","title":{"rendered":"MALL IQ \u00c7\u00f6z\u00fcmleri"},"content":{"rendered":"<blockquote><p>Mall IQ Kurucu Orta\u011f\u0131 ve CEO\u2019su Batu Sat, MALL IQ \u00c7\u00f6z\u00fcmleri kapsam\u0131nda perakende sekt\u00f6r\u00fcnde sunduklar\u0131 yenilikler ve m\u00fc\u015fteri deneyimine sa\u011flad\u0131klar\u0131 katk\u0131lar hakk\u0131nda de\u011ferlendirmelerde bulundu.<\/p>\n<p>Sat \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>Bizim \u00e7\u00f6z\u00fcm\u00fcm\u00fcz, B2C uygulamalara, banka, fintech ve perakende markalar\u0131 gibi markalara kendi uygulamalar\u0131 \u00fczerinden kendi m\u00fc\u015fterilerinin fiziksel d\u00fcnyadaki davran\u0131\u015flar\u0131n\u0131 anlay\u0131p do\u011fru yerde, zamanda ileti\u015fim kurmalar\u0131n\u0131, m\u00fc\u015fterilerinin al\u0131\u015fveri\u015f potansiyellerini ve ihtiya\u00e7lar\u0131n\u0131 anlay\u0131p onlara \u00f6zel kampanyalar\u0131, bildirimleri iletmelerini sa\u011flayan hem bir ileti\u015fim hem de bir first party data \u00fcretim platformuyuz. Globalde operasyonlar\u0131m\u0131z var. 12 saat diliminde hizmet veriyoruz. San Francisco&#8217;da ba\u015flad\u0131k. New York, \u0130stanbul ve Singapur&#8217;da da ofislerimiz var.<\/p><\/blockquote>\n<h2>Giri\u015f<\/h2>\n<p>B2C uygulamalar\u0131, g\u00fcn\u00fcm\u00fczde markalar\u0131n m\u00fc\u015fterileriyle daha etkili ve ki\u015fisel bir \u015fekilde ileti\u015fim kurmalar\u0131n\u0131 sa\u011flayan \u00f6nemli ara\u00e7lar haline gelmi\u015ftir. Bankalar, fintech \u015firketleri ve perakende markalar\u0131, m\u00fc\u015fterilerinin fiziksel d\u00fcnyadaki davran\u0131\u015flar\u0131n\u0131 anlamak ve bu do\u011frultuda stratejiler geli\u015ftirmek i\u00e7in bu t\u00fcr uygulamalara y\u00f6nelmektedir. Bu ba\u011flamda, sundu\u011fumuz \u00e7\u00f6z\u00fcm, markalar\u0131n kendi uygulamalar\u0131 \u00fczerinden m\u00fc\u015fterileriyle do\u011fru zamanda ve do\u011fru yerde ileti\u015fim kurmalar\u0131n\u0131, al\u0131\u015fveri\u015f potansiyellerini ve ihtiya\u00e7lar\u0131n\u0131 anlamalar\u0131n\u0131 sa\u011flayan bir platform sunmaktad\u0131r. Global \u00e7apta hizmet veren bu platform, markalar\u0131n m\u00fc\u015fterilerine \u00f6zel kampanyalar ve bildirimler ileterek m\u00fc\u015fteri memnuniyetini art\u0131rmay\u0131 hedeflemektedir.<\/p>\n<h2>Markalar\u0131n M\u00fc\u015fteri Davran\u0131\u015flar\u0131n\u0131 Anlama \u0130htiyac\u0131<\/h2>\n<p>G\u00fcn\u00fcm\u00fczde markalar, m\u00fc\u015fterilerinin davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in \u00e7e\u015fitli y\u00f6ntemler geli\u015ftirmektedir. Fiziksel d\u00fcnyadaki m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz etmek, markalar\u0131n daha etkili pazarlama stratejileri geli\u015ftirmelerine olanak tan\u0131r. Bu analizler, m\u00fc\u015fterilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131, tercihlerini ve ihtiya\u00e7lar\u0131n\u0131 belirlemekte kritik bir rol oynar.<\/p>\n<h2>Do\u011fru Zaman ve Yerde \u0130leti\u015fim Kurma<\/h2>\n<p>M\u00fc\u015fterilerle do\u011fru zamanda ve do\u011fru yerde ileti\u015fim kurmak, markalar\u0131n m\u00fc\u015fteri memnuniyetini art\u0131rmas\u0131nda \u00f6nemli bir fakt\u00f6rd\u00fcr. Bu, m\u00fc\u015fterilere ihtiya\u00e7 duyduklar\u0131 anda ula\u015fmay\u0131 ve onlara \u00f6zel teklifler sunmay\u0131 m\u00fcmk\u00fcn k\u0131lar. B\u00f6ylece, m\u00fc\u015fteri sadakati ve ba\u011fl\u0131l\u0131\u011f\u0131 g\u00fc\u00e7lenir.<\/p>\n<h2>\u00d6zelle\u015ftirilmi\u015f Kampanyalar ve Bildirimler<\/h2>\n<p>\u00d6zelle\u015ftirilmi\u015f kampanyalar ve bildirimler, m\u00fc\u015fterilere ki\u015fisel bir deneyim sunar. M\u00fc\u015fterilerin al\u0131\u015fveri\u015f potansiyellerine ve ihtiya\u00e7lar\u0131na g\u00f6re haz\u0131rlanan bu kampanyalar, markalar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na yard\u0131mc\u0131 olur. Ayr\u0131ca, m\u00fc\u015fterilerin markaya olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 da g\u00fc\u00e7lendirir.<\/p>\n<h2>Global Operasyonlar ve Zaman Dilimleri<\/h2>\n<p>Globalde operasyon y\u00fcr\u00fcten bir platform olarak, 12 farkl\u0131 saat diliminde hizmet vermek, markalar\u0131n d\u00fcnya genelindeki m\u00fc\u015fterilerine ula\u015fmalar\u0131n\u0131 sa\u011flar. Bu, markalar\u0131n farkl\u0131 co\u011frafyalardaki m\u00fc\u015fterilerle etkili bir \u015fekilde ileti\u015fim kurmalar\u0131na olanak tan\u0131r.<\/p>\n<h2>Ba\u015flang\u0131\u00e7 Noktas\u0131 ve Ofisler<\/h2>\n<p>San Francisco&#8217;da ba\u015flayan bu giri\u015fim, k\u0131sa s\u00fcrede global bir yap\u0131ya d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. New York, \u0130stanbul ve Singapur&#8217;da bulunan ofisler, markalar\u0131n farkl\u0131 b\u00f6lgelerdeki m\u00fc\u015fterilere ula\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131r ve yerel pazarlara daha iyi adapte olmalar\u0131n\u0131 sa\u011flar.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>B2C uygulamalar, markalar\u0131n m\u00fc\u015fterileriyle daha etkili ve ki\u015fisel bir \u015fekilde ileti\u015fim kurmalar\u0131n\u0131 sa\u011flayan \u00f6nemli ara\u00e7lar haline gelmi\u015ftir. M\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 anlamak, do\u011fru zamanda ve yerde ileti\u015fim kurmak, \u00f6zelle\u015ftirilmi\u015f kampanyalar sunmak gibi stratejiler, markalar\u0131n m\u00fc\u015fteri memnuniyetini art\u0131rmalar\u0131na yard\u0131mc\u0131 olur. Global operasyonlar ve farkl\u0131 saat dilimlerinde hizmet verme kapasitesi, markalar\u0131n d\u00fcnya genelindeki m\u00fc\u015fterilere ula\u015fmalar\u0131n\u0131 sa\u011flar. San Francisco&#8217;da ba\u015flayan bu giri\u015fim, New York, \u0130stanbul ve Singapur&#8217;daki ofisleriyle global bir ba\u015far\u0131 hikayesi yazmaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"Mall IQ Kurucu Orta\u011f\u0131 ve CEO\u2019su Batu Sat, MALL IQ \u00c7\u00f6z\u00fcmleri kapsam\u0131nda perakende sekt\u00f6r\u00fcnde sunduklar\u0131 yenilikler ve m\u00fc\u015fteri [&hellip;]\n","protected":false},"author":1782,"featured_media":46423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7020],"tags":[7195],"class_list":["post-46418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cozum-videolari","tag-mall-iq"],"acf":[],"_links":{"self":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/46418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/users\/1782"}],"replies":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/comments?post=46418"}],"version-history":[{"count":0,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/46418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media\/46423"}],"wp:attachment":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media?parent=46418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/categories?post=46418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/tags?post=46418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}