{"id":50747,"date":"2025-11-21T14:52:48","date_gmt":"2025-11-21T11:52:48","guid":{"rendered":"https:\/\/wise.tv\/?p=50747"},"modified":"2026-05-25T15:10:39","modified_gmt":"2026-05-25T12:10:39","slug":"dijital-donusumde-veri-ajanlari-yeni-musteri-kazanimini-nasil-artiriyor","status":"publish","type":"post","link":"https:\/\/wise.tv\/tr\/dijital-donusumde-veri-ajanlari-yeni-musteri-kazanimini-nasil-artiriyor\/","title":{"rendered":"Boyner&#8217;den M\u00fc\u015fteri Kazan\u0131m\u0131n\u0131 Art\u0131ran Yeni AI Data Ajan\u0131"},"content":{"rendered":"<blockquote><p>Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k IT G\u00fcvenlik ve Y\u00f6neti\u015fim Direkt\u00f6r\u00fc Hakan T\u00fcrk\u00f6ner, dijital d\u00f6n\u00fc\u015f\u00fcmde veri ajanlar\u0131 yeni m\u00fc\u015fteri kazan\u0131m\u0131n\u0131 nas\u0131l artt\u0131rd\u0131\u011f\u0131 hakk\u0131nda konu\u015ftu. T\u00fcrk\u00f6ner \u015funlar\u0131 s\u00f6yledi;<\/p>\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm bana ba\u011fl\u0131 olan ana konulardan bir tanesi asl\u0131nda. G\u00fcvenlik konular\u0131 d\u0131\u015f\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm ve governance taraf\u0131nda da olduk\u00e7a \u00f6nemli projelere imza at\u0131yoruz Boyner&#8217;de. Asl\u0131nda son projelerimizden bir tanesi tam olarak asl\u0131nda hem yeni m\u00fc\u015fteri kazanmay\u0131 hem de operasyonel verimizi art\u0131racak olan bir data ajan\u0131yd\u0131 yapay zeka taraf\u0131yla geli\u015ftirdi\u011fimiz. Bu data ile birlikte asl\u0131nda biz art\u0131k hani m\u00fc\u015fterimizin ihtiyac\u0131 olan \u00fcr\u00fcnleri i\u015f birimlerinden gelen yani \u015firketteki t\u00fcm i\u015f birimleriyle beraber ortakla \u00e7al\u0131\u015farak neye ihtiya\u00e7lar\u0131 varsa bunu i\u015fte m\u00fc\u015fteri ma\u011fazaya gitti\u011finde hangi ma\u011faza hangi \u00fcr\u00fcne ula\u015facak o ma\u011fazada sat\u0131lan ana \u00fcr\u00fcn ne hangi \u00fcr\u00fcn \u00e7ok satm\u0131\u015f hangi \u00fcr\u00fcn daha az satm\u0131\u015f ve m\u00fc\u015fteriye nas\u0131l ula\u015fabilecekleri konusunda asl\u0131nda \u00e7ok h\u0131zl\u0131 bir \u015fekilde bir eylem \u00fczerinden \u00e7\u0131kar\u0131labilecek sorulara real time asl\u0131nda need real time olarak cevap verebilecek bir uygulamaya imza att\u0131. Bu uygulamayla beraber asl\u0131nda hem yeni m\u00fc\u015fteri kazanma noktas\u0131nda hem i\u015fte sat\u0131lacak \u00fcr\u00fcnlerin hangi \u00fcr\u00fcnler sat\u0131l\u0131yor, hangi \u00fcr\u00fcnler sat\u0131lm\u0131yor, i\u015fte havalar\u0131n etkisi, lokasyon d\u0131\u015f\u0131ndaki b\u00fct\u00fcn verileri asl\u0131nda bir araya getirerek veri ajan\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fck. Bu veri ajan\u0131n\u0131n amac\u0131 da asl\u0131nda tamamen hem yeni m\u00fc\u015fteri kazanmay\u0131 artt\u0131rmak, Boyner&#8217;in cirosunu artt\u0131rabilmek hem de ayn\u0131 zamanda da operasyonel verimlilikte hani t\u00fcm o depodan ba\u015flay\u0131p da ma\u011fazalara kadar ula\u015fan t\u00fcm o s\u00fcre\u00e7leri de asl\u0131nda &#8221;optimum&#8221; seviyeye getirmek olacak.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k IT G\u00fcvenlik ve Y\u00f6neti\u015fim Direkt\u00f6r\u00fc Hakan T\u00fcrk\u00f6ner, dijital d\u00f6n\u00fc\u015f\u00fcmde veri ajanlar\u0131 yeni m\u00fc\u015fteri kazan\u0131m\u0131n\u0131 nas\u0131l [&hellip;]\n","protected":false},"author":1644,"featured_media":50750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6178,7020,1580,6190],"tags":[7370],"class_list":["post-50747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-cozum-videolari","category-teknoloji","category-yapay-zeka","tag-boyner-buyuk-magazacilik"],"acf":[],"_links":{"self":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/50747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/users\/1644"}],"replies":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/comments?post=50747"}],"version-history":[{"count":0,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/50747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media\/50750"}],"wp:attachment":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media?parent=50747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/categories?post=50747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/tags?post=50747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}