{"id":51507,"date":"2026-07-08T14:26:28","date_gmt":"2026-07-08T11:26:28","guid":{"rendered":"https:\/\/wise.tv\/?p=51507"},"modified":"2026-07-08T14:43:22","modified_gmt":"2026-07-08T11:43:22","slug":"surdurulebilir-bir-kanal-yonetimi-hangi-stratejik-surecleri-kapsamalidir","status":"publish","type":"post","link":"https:\/\/wise.tv\/tr\/surdurulebilir-bir-kanal-yonetimi-hangi-stratejik-surecleri-kapsamalidir\/","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilir Bir Kanal Y\u00f6netimi Hangi Stratejik S\u00fcre\u00e7leri Kapsamal\u0131d\u0131r?"},"content":{"rendered":"<blockquote><p>CK Stratejik Sat\u0131\u015f ve Kanal Mimar\u0131 Cem K\u00fct\u00fck, s\u00fcrd\u00fcr\u00fclebilir bir kanal y\u00f6netiminin kapsamas\u0131 gereken stratejik s\u00fcre\u00e7ler hakk\u0131nda konu\u015ftu. K\u00fct\u00fck \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>Bir yaz\u0131l\u0131m firmas\u0131n\u0131n b\u00fcy\u00fcmesi i\u00e7in sadece iyi \u00fcr\u00fcn yetmez. Do\u011fru bayi yap\u0131s\u0131 gerekir. Uzun d\u00f6nem kanal y\u00f6netimi yapt\u0131m. \u015eunu \u00e7ok net s\u00f6yleyebilirim. Bir\u00e7ok yaz\u0131l\u0131m firmas\u0131 \u00fcr\u00fcn geli\u015ftiriyor ama ekosistem geli\u015ftiremiyor. \u00c7\u00fcnk\u00fc bayi y\u00f6netimi sadece sat\u0131\u015f de\u011fildir. E\u011fitimdir, stratejidir, konumland\u0131rmad\u0131r, s\u00fcre\u00e7 y\u00f6netimidir ve s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fkidir. E\u011fer kanal yap\u0131n\u0131z kontrols\u00fcz b\u00fcy\u00fcyorsa bir s\u00fcre sonra marka zarar g\u00f6rmeye ba\u015flar. Bayi a\u011f\u0131 kurmak ba\u015fka \u015feydir. Fakat olmas\u0131 gereken y\u00f6netilebilir bir ekosistem olu\u015fturmakt\u0131r.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"CK Stratejik Sat\u0131\u015f ve Kanal Mimar\u0131 Cem K\u00fct\u00fck, s\u00fcrd\u00fcr\u00fclebilir bir kanal y\u00f6netiminin kapsamas\u0131 gereken stratejik s\u00fcre\u00e7ler hakk\u0131nda konu\u015ftu. [&hellip;]\n","protected":false},"author":1893,"featured_media":56344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7345,7373,7363,7266],"tags":[7402],"class_list":["post-51507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kurumsal-is-cozumleri","category-bpm","category-yazilim","category-yazilim-gelistirme-mobil-teknolojiler","tag-ck"],"acf":[],"_links":{"self":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/51507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/users\/1893"}],"replies":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/comments?post=51507"}],"version-history":[{"count":0,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/51507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media\/56344"}],"wp:attachment":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media?parent=51507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/categories?post=51507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/tags?post=51507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}