{"id":51532,"date":"2026-07-28T15:57:11","date_gmt":"2026-07-28T12:57:11","guid":{"rendered":"https:\/\/wise.tv\/?p=51532"},"modified":"2026-07-28T16:11:55","modified_gmt":"2026-07-28T13:11:55","slug":"dijital-donusum-projeleri-neden-basarisiz-olur","status":"publish","type":"post","link":"https:\/\/wise.tv\/tr\/dijital-donusum-projeleri-neden-basarisiz-olur\/","title":{"rendered":"Dijital D\u00f6n\u00fc\u015f\u00fcm Projeleri Neden Ba\u015far\u0131s\u0131z Olur?"},"content":{"rendered":"<blockquote><p>CK Stratejik Sat\u0131\u015f ve Kanal Mimar\u0131 Cem K\u00fct\u00fck, dijital d\u00f6n\u00fc\u015f\u00fcm projelerinin neden ba\u015far\u0131s\u0131z oldu\u011fu hakk\u0131nda konu\u015ftu. K\u00fct\u00fck \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>T\u00fcrkiye&#8217;de bir\u00e7ok \u015firket dijital d\u00f6n\u00fc\u015f\u00fcm yapmak istiyor ama \u00e7ok az\u0131 ger\u00e7ekten d\u00f6n\u00fc\u015febiliyor. \u00c7\u00fcnk\u00fc dijital d\u00f6n\u00fc\u015f\u00fcm IT projesi de\u011fildir. Y\u00f6netim modelidir. E\u011fer \u015firket i\u00e7inde s\u00fcre\u00e7 disiplini yoksa, \u00f6l\u00e7\u00fcm k\u00fclt\u00fcr\u00fc yoksa, veri y\u00f6netimi yoksa, en iyi teknolojiler bile k\u0131sa bir s\u00fcre sonra kullan\u0131lmamaya ba\u015flar. Ben y\u0131llard\u0131r \u015funu net g\u00f6r\u00fcyorum. \u015eirketler teknoloji eksikli\u011finden de\u011fil, organizasyonel da\u011f\u0131n\u0131kl\u0131ktan kaybediyor. Do\u011fru d\u00f6n\u00fc\u015f\u00fcm \u00f6nce zihniyette ba\u015flar, sonra s\u00fcre\u00e7te ilerler, en son yaz\u0131l\u0131mda biter.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"CK Stratejik Sat\u0131\u015f ve Kanal Mimar\u0131 Cem K\u00fct\u00fck, dijital d\u00f6n\u00fc\u015f\u00fcm projelerinin neden ba\u015far\u0131s\u0131z oldu\u011fu hakk\u0131nda konu\u015ftu. K\u00fct\u00fck \u015funlar\u0131 [&hellip;]\n","protected":false},"author":1893,"featured_media":56346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6178],"tags":[7402],"class_list":["post-51532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","tag-ck"],"acf":[],"_links":{"self":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/51532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/users\/1893"}],"replies":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/comments?post=51532"}],"version-history":[{"count":0,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/51532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media\/56346"}],"wp:attachment":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media?parent=51532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/categories?post=51532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/tags?post=51532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}