{"id":59295,"date":"2025-10-30T09:49:19","date_gmt":"2025-10-30T06:49:19","guid":{"rendered":"https:\/\/wise.tv\/?p=59295"},"modified":"2026-10-30T12:56:27","modified_gmt":"2026-10-30T09:56:27","slug":"fibabankanin-dijital-basarisinin-ve-it-stratejisinin-arkasindaki-temel-odak-noktasi-nedir","status":"publish","type":"post","link":"https:\/\/wise.tv\/tr\/fibabankanin-dijital-basarisinin-ve-it-stratejisinin-arkasindaki-temel-odak-noktasi-nedir\/","title":{"rendered":"Fibabanka\u2019n\u0131n Dijital Ba\u015far\u0131s\u0131n\u0131n ve IT Stratejisinin Arkas\u0131ndaki Temel Odak Noktas\u0131 Nedir?"},"content":{"rendered":"<blockquote><p>Fibabanka\u2019n\u0131n dijital ba\u015far\u0131s\u0131n\u0131n ve IT stratejisinin arkas\u0131ndaki temel odak noktas\u0131 hakk\u0131nda konu\u015fan Fibabanka IT Direkt\u00f6r\u00fc Erkan Dervi\u015f,\u00a0 \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>Fibabanka&#8217;n\u0131n tabii bu dijital ba\u015far\u0131s\u0131n\u0131n ve \u00e7evik altyap\u0131s\u0131n\u0131n temeli asl\u0131nda son birka\u00e7 y\u0131la yay\u0131lm\u0131\u015f \u00e7ok k\u00f6kl\u00fc bir dijital d\u00f6n\u00fc\u015f\u00fcm hikayesinde yatt\u0131\u011f\u0131n\u0131 s\u00f6yleyebilirim. Bizim temel olarak stratejinin temeline IT altyap\u0131s\u0131n\u0131n omurgas\u0131n\u0131 ba\u015ftan a\u015fa\u011f\u0131 yenilemeyi koymu\u015ftuk. Son birka\u00e7 y\u0131lda da bu alanda \u00e7ok ciddi \u00e7al\u0131\u015fmalar yapt\u0131k. Neler yapt\u0131k diye bahsetmek gerekirse iki tane temel tarafta altyap\u0131 \u00e7al\u0131\u015fmam\u0131z oldu. Birincisi IT mimarisi ve teknoloji geli\u015fimini yeni nesil teknolojiye u\u00e7tan uca hem dijital kanallardan \u00fcr\u00fcn kanallar\u0131na, ana bankac\u0131l\u0131\u011fa ve veri taban\u0131na sirayet eden b\u00fct\u00fcn o ekosistemin yenilenmesi hem de &#8221;data&#8221; taraf\u0131nda \u00e7ok ciddi anlamda bir mimari d\u00f6n\u00fc\u015f\u00fcme ve &#8221;data&#8221; yenilenme s\u00fcre\u00e7lerine girdik. Tabii bunlar\u0131n da ister istemez meyvesini son zamanlarda ciddi anlamda almaya ba\u015flad\u0131k. Bu sahada sergiledi\u011fimiz h\u0131z ve pazar dinamiklerine \u00e7ok h\u0131zl\u0131 tepki verebilmemizin de m\u00fc\u015fteri taraf\u0131na da ciddi olumlu etkileri oldu\u011funu s\u00f6yleyebilirim. Ben burada temel olarak asl\u0131nda bizim \u00e7al\u0131\u015fma metodolojimizden ziyade o koydu\u011fumuz vizyon ve bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn bize getirdi\u011fi esneklik ciddi anlamda rekabet taraf\u0131nda da bize kesinlikle \u00e7ok fayda sa\u011flad\u0131. Mimarinin bu kadar esnek olabilmesi, i\u015fte tamamen mod\u00fcler b\u00fct\u00fcn altyap\u0131n\u0131n &#8221;API&#8221; bazl\u0131 bankac\u0131l\u0131ktaki hizmet verdi\u011fimiz b\u00fct\u00fcn \u00fcr\u00fcnlerin asl\u0131nda birer &#8221;API&#8221; \u00fczerinden hizmetlere verilecek \u015fekilde getirdik ve ge\u00e7ti\u011fimiz y\u0131llarda da T\u00fcrkiye&#8217;de emsal olabilecek bir servis bankac\u0131l\u0131\u011f\u0131 i\u015fbirli\u011fini de ilk ger\u00e7ekle\u015ftiren banka olduk. Bu da asl\u0131nda bu alanda kurdu\u011fumuz o esnek, mod\u00fcler ve \u00e7evik yap\u0131n\u0131n bir meyvesi oldu\u011funu s\u00f6yleyebilirim.<\/p><\/blockquote>\n<h2>Fibabanka&#8217;n\u0131n Dijital D\u00f6n\u00fc\u015f\u00fcm Yolculu\u011fu<\/h2>\n<p>Fibabanka, son y\u0131llarda ger\u00e7ekle\u015ftirdi\u011fi dijital d\u00f6n\u00fc\u015f\u00fcmle dikkat \u00e7ekiyor. Bankan\u0131n bu ba\u015far\u0131s\u0131n\u0131n ard\u0131nda, IT altyap\u0131s\u0131n\u0131n ba\u015ftan sona yenilenmesi ve dijital kanallar\u0131n modernize edilmesi yat\u0131yor. Bu s\u00fcre\u00e7, bankan\u0131n m\u00fc\u015fteri memnuniyetini art\u0131rmas\u0131na ve rekabet g\u00fcc\u00fcn\u00fc y\u00fckseltmesine olanak tan\u0131d\u0131. Fibabanka&#8217;n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm hikayesi, sadece teknolojik yeniliklerle s\u0131n\u0131rl\u0131 kalmay\u0131p, ayn\u0131 zamanda i\u015f s\u00fcre\u00e7lerinin de yeniden yap\u0131land\u0131r\u0131lmas\u0131n\u0131 i\u00e7eriyor. Bu makalede, Fibabanka&#8217;n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini, bu s\u00fcrecin bankaya sa\u011flad\u0131\u011f\u0131 avantajlar\u0131 ve gelecekteki potansiyel etkilerini inceleyece\u011fiz.<\/p>\n<h2>IT Altyap\u0131s\u0131n\u0131n Yenilenmesi<\/h2>\n<p>Fibabanka&#8217;n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn temel ta\u015flar\u0131ndan biri, IT altyap\u0131s\u0131n\u0131n yenilenmesidir. Banka, bu s\u00fcre\u00e7te IT mimarisini ve teknoloji geli\u015fimini yeni nesil teknolojiye uygun hale getirdi. Dijital kanallardan \u00fcr\u00fcn kanallar\u0131na, ana bankac\u0131l\u0131ktan veri taban\u0131na kadar t\u00fcm ekosistem yenilendi. Bu yenilikler, bankan\u0131n daha h\u0131zl\u0131 ve etkili hizmet sunmas\u0131na olanak tan\u0131d\u0131.<\/p>\n<h2>Veri Y\u00f6netimi ve Mimari D\u00f6n\u00fc\u015f\u00fcm<\/h2>\n<p>Fibabanka, veri y\u00f6netimi konusunda da \u00f6nemli ad\u0131mlar att\u0131. Veri taban\u0131nda ger\u00e7ekle\u015ftirilen mimari d\u00f6n\u00fc\u015f\u00fcm ve &#8221;data&#8221; yenilenme s\u00fcre\u00e7leri, bankan\u0131n veri analiti\u011fi yeteneklerini art\u0131rd\u0131. Bu sayede, m\u00fc\u015fteri ihtiya\u00e7lar\u0131na daha h\u0131zl\u0131 ve do\u011fru yan\u0131t verebilme kapasitesi kazand\u0131.<\/p>\n<h2>\u00c7evik ve Mod\u00fcler Yap\u0131<\/h2>\n<p>Fibabanka, esnek ve mod\u00fcler bir yap\u0131 kurarak, bankac\u0131l\u0131k hizmetlerini &#8221;API&#8221; bazl\u0131 hale getirdi. Bu yakla\u015f\u0131m, bankan\u0131n hizmetlerini daha h\u0131zl\u0131 ve etkili bir \u015fekilde sunmas\u0131na olanak tan\u0131d\u0131. Ayr\u0131ca, bu yap\u0131 sayesinde banka, T\u00fcrkiye&#8217;de emsal olabilecek bir servis bankac\u0131l\u0131\u011f\u0131 i\u015fbirli\u011fini ger\u00e7ekle\u015ftirdi.<\/p>\n<h2>M\u00fc\u015fteri Memnuniyeti ve Rekabet Avantaj\u0131<\/h2>\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci, Fibabanka&#8217;n\u0131n m\u00fc\u015fteri memnuniyetini art\u0131rmas\u0131na ve rekabet avantaj\u0131 elde etmesine katk\u0131 sa\u011flad\u0131. Banka, pazar dinamiklerine h\u0131zl\u0131 tepki verebilme yetene\u011fi sayesinde m\u00fc\u015fteri taleplerine daha h\u0131zl\u0131 yan\u0131t verebiliyor. Bu da m\u00fc\u015fteri sadakatini art\u0131r\u0131yor ve bankan\u0131n pazar pay\u0131n\u0131 geni\u015fletiyor.<\/p>\n<h2>Gelecekteki Potansiyel Etkiler<\/h2>\n<p>Fibabanka&#8217;n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci, gelecekte de bankaya \u00f6nemli avantajlar sa\u011flamaya devam edecek. Teknolojik altyap\u0131n\u0131n s\u00fcrekli g\u00fcncellenmesi ve yenilik\u00e7i \u00e7\u00f6z\u00fcmler geli\u015ftirilmesi, bankan\u0131n sekt\u00f6rdeki liderli\u011fini peki\u015ftirecek. Ayr\u0131ca, bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci, bankan\u0131n yeni i\u015f modelleri geli\u015ftirmesine ve farkl\u0131 pazarlara a\u00e7\u0131lmas\u0131na olanak tan\u0131yacak.<\/p>\n<h2>\u00d6zet<\/h2>\n<p>Fibabanka&#8217;n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci, bankan\u0131n IT altyap\u0131s\u0131n\u0131 yenilemesi ve veri y\u00f6netimini geli\u015ftirmesiyle ba\u015flad\u0131. Bu s\u00fcre\u00e7, bankan\u0131n m\u00fc\u015fteri memnuniyetini art\u0131rmas\u0131na ve rekabet g\u00fcc\u00fcn\u00fc y\u00fckseltmesine olanak tan\u0131d\u0131. \u00c7evik ve mod\u00fcler yap\u0131s\u0131 sayesinde banka, hizmetlerini daha h\u0131zl\u0131 ve etkili bir \u015fekilde sunabiliyor. Gelecekte, bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci, bankan\u0131n sekt\u00f6rdeki liderli\u011fini peki\u015ftirecek ve yeni i\u015f modelleri geli\u015ftirmesine olanak tan\u0131yacak.<\/p>\n","protected":false},"excerpt":{"rendered":"Fibabanka\u2019n\u0131n dijital ba\u015far\u0131s\u0131n\u0131n ve IT stratejisinin arkas\u0131ndaki temel odak noktas\u0131 hakk\u0131nda konu\u015fan Fibabanka IT Direkt\u00f6r\u00fc Erkan Dervi\u015f,\u00a0 \u015funlar\u0131 [&hellip;]\n","protected":false},"author":1922,"featured_media":59348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6938,6939,6178,1579],"tags":[8637],"class_list":["post-59295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finansal-yazilimlar","category-dijital-finans","category-dijital-donusum","category-fintech","tag-fibabanka"],"acf":[],"_links":{"self":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/59295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/users\/1922"}],"replies":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/comments?post=59295"}],"version-history":[{"count":11,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/59295\/revisions"}],"predecessor-version":[{"id":59375,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts\/59295\/revisions\/59375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media\/59348"}],"wp:attachment":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/media?parent=59295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/categories?post=59295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/tags?post=59295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}