{"id":7216,"count":1,"description":"Ipekyol, Twist ve Machka markalar\u0131 ile 200\u2019\u00fcn \u00fczerinde ma\u011fazas\u0131nda y\u00fcz binlerce kad\u0131n\u0131n farkl\u0131 be\u011fenilerine seslenen IPEKYOL GROUP, T\u00fcrk haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn sayg\u0131n ve k\u00f6kl\u00fc kurumlar\u0131ndan biridir. Perakende haz\u0131r giyim sekt\u00f6r\u00fcne 1986 y\u0131l\u0131nda Yal\u00e7\u0131n Ayayd\u0131n taraf\u0131ndan kurulan Ipekyol, en \u00e7ok arzu edilen kad\u0131n giyim \u00fcr\u00fcnlerini ve aksesuarlar\u0131n\u0131 tasarlayan, yurt i\u00e7i ve yurt d\u0131\u015f\u0131ndaki ma\u011fazalar\u0131nda farkl\u0131 al\u0131\u015fveri\u015f deneyimleri ya\u015fatan, modern kad\u0131n\u0131n ya\u015fam tarz\u0131na ilham veren, \u00e7ok uluslu birer marka olma hedefiyle kuruldu. O g\u00fcnden bug\u00fcne Ipekyol, y\u00fcksek \u00fcr\u00fcn kalitesiyle beraber, zincir ma\u011fazala\u015fman\u0131n da etkisi ile T\u00fcrkiye\u2019de en h\u0131zl\u0131 kabul g\u00f6ren ve pazar konumunu en k\u0131sa s\u00fcrede peki\u015ftiren markalar aras\u0131nda ilk s\u0131ralarda yer ald\u0131. Elde edilen bu ba\u015far\u0131, bilgi ve deneyimle beraber 1997 y\u0131l\u0131nda daha gen\u00e7 ve alternatif giyinmeyi seven kad\u0131nlar i\u00e7in Twist markas\u0131 kurularak grup b\u00fcnyesine d\u00e2hil edildi. 2004 y\u0131l\u0131nda ise grubun \u00fc\u00e7\u00fcnc\u00fc markas\u0131 Machka do\u011fdu ve d\u00fcnya \u00e7ap\u0131nda tan\u0131nm\u0131\u015f moda tasar\u0131mc\u0131lar\u0131 Ece-Ay\u015fe Ege \/ Dice Kayek ile ba\u015far\u0131l\u0131 bir i\u015fbirli\u011fi ger\u00e7ekle\u015ftirildi. Ece-Ay\u015fe Ege taraf\u0131ndan haz\u0131rlanan feminen ve post romantik Machka koleksiyonu T\u00fcrkiye\u2019nin ilk \u2018pret-a porter\u2019 markas\u0131 olarak T\u00fcrk tekstil sekt\u00f6r\u00fcn\u00fcn yap\u0131 ta\u015flar\u0131ndan birini olu\u015fturdu. Perakende haz\u0131r giyim sekt\u00f6r\u00fcne 1986 y\u0131l\u0131nda Ipekyol markas\u0131yla giri\u015f yapan, 1997 y\u0131l\u0131nda Twist ve 2004 y\u0131l\u0131nda Machka markalar\u0131yla b\u00fcy\u00fcyen Ayayd\u0131n, 2008 y\u0131l\u0131nda \u0130talya'n\u0131n global tekstil ve haz\u0131r giyim grubu Miroglio'yla birle\u015fmi\u015ftir. B\u00fcnyesinde 2400 \u00e7al\u0131\u015fan bulunduran IPEKYOL Group, hem iki k\u00fclt\u00fcr\u00fcn hem de iki kurumsal markan\u0131n ortak \u00f6zelliklerini ta\u015f\u0131maktad\u0131r.","link":"https:\/\/wise.tv\/tr\/marka\/ipekyol\/","name":"\u0130pekyol","slug":"ipekyol","taxonomy":"post_tag","meta":[],"_links":{"self":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/tags\/7216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/wise.tv\/tr\/wp-json\/wp\/v2\/posts?tags=7216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}