What is embedded finance? What will its contribution to the ecosystem be?

Hüsnü Avşar Gürdal, General Manager of Mastercard for Turkey and Azerbaijan, shared his insights on embedded finance and its contributions to the ecosystem.

Gürdal argued that the ecosystem is evolving toward a structure in which customer needs are met in a more synchronized and instantaneous manner. He stated that he expects embedded finance to account for 30% of the total value created within the ecosystem by 2030. He further emphasized that this development aims to enable consumers to access financial products quickly and automatically, precisely when they need them.