Sportinn E-Commerce Director Berkay Kalemci spoke about Sportinn’s success in e-commerce, which has reached millions of customers, thanks to the contributions of T-Soft. Kalemci said the following:
When we come to the T-Soft side, we sell one unit, but now you are selling millions. The growth happened with the brand and it happened with the infrastructure.
Sportinn is a brand currently operating in Türkiye with 23 different Nike stores in 13 cities. sportinn.com.tr is the online face of this brand. On this platform, you can find almost all the products you would find in a Nike store, and much more. Limited edition products are also available for sale on Sportinn. Before switching to T-Soft, we were proceeding with our own software team. This was both more difficult because it’s a human-based job and not an optimized structure in terms of cost. Instead, we were actually looking for a faster and more comprehensive structure. We found this structure in T-Soft. The main reason we chose T-Soft was its comprehensive e-commerce infrastructure and user-friendly interface. In the digital world, people attach a lot of meaning to everything, and there is a very complex structure inside, but explaining this in simple terms was something we found in T-Soft’s panel. The campaign module on the T-Soft side is so comprehensive that we really started to do discount-focused communications. Our communications, particularly on occasions like International Women’s Day, other trade holidays in Türkiye, and Nike’s special branding days like “Air Max Day,” have generated significant demand. The fact that these campaign modules can be defined and used directly from the panel without any problems has been incredibly beneficial. Of course, you also need to present these collections to the e-commerce market. T-Soft enabled us to offer this category structure and these collections to e-commerce without being tied to an ERP system. One of T-Soft’s biggest contributions was its customer feedback module. By giving small, very small incentives for customer feedback, it’s possible to get healthy feedback from the customer. In other words, you start talking to the customer at a certain point, and this becomes an argument, and the importance of the feedback you receive becomes your development notes. Therefore, those modules that allow you to stay in contact with the customer are very important. E-commerce is a marathon; starting fast is important, but sustainability must also be considered. Therefore, a timeless design on this side also greatly facilitates your work. The partner company implementing the process is also of paramount importance; it deserves special mention. Both the “frontend” and the application methods are crucial. If you can achieve the desired portrait in the right light, that’s a timeless success.
Sportinn and T-Soft Collaboration
Sportinn is a brand operating in 13 cities across Türkiye with 23 different Nike stores. sportinn.com.tr serves as the online face of this brand. The collaboration with T-Soft has enabled Sportinn to achieve significant growth in the e-commerce sector. This article will examine the details of Sportinn’s collaboration with T-Soft and the advantages it offers.
T-Soft’s E-Commerce Infrastructure
T-Soft provides a comprehensive infrastructure to make Sportinn’s e-commerce operations more efficient. Thanks to its user-friendly interface and flexible structure, Sportinn’s online store can be managed more quickly and effectively. This infrastructure helped Sportinn overcome the challenges it faced with its own software team.
Campaign Modules and Communication Strategies
The campaign modules offered by T-Soft enabled Sportinn to develop discount-focused communication strategies. Campaigns held on special days like Women’s Day and “Air Max Day” increased customer demand. These modules allow for easy management of campaigns via the panel.
Customer Feedback and Development Process
T-Soft’s customer feedback module helped Sportinn increase customer satisfaction. Small incentives given to customers ensured that feedback was healthier and more constructive. This feedback plays a significant role in Sportinn’s development processes.
The Importance of Sustainable E-Commerce and Design
While e-commerce requires a quick start, sustainability is also of great importance. T-Soft’s timeless design solutions support Sportinn’s long-term success. These designs improve user experience while strengthening the brand’s digital presence.
The Role of the Partner Company
In Sportinn’s collaboration with T-Soft, the role of the partner company is also of great importance. “Frontend” developments and implementation methods play a critical role in the success of Sportinn’s e-commerce operations. A healthy collaboration ensures the desired results are achieved.
Conclusion
The Sportinn and T-Soft collaboration enabled the brand to achieve significant growth in the e-commerce sector. T-Soft’s comprehensive infrastructure, campaign modules, and customer feedback systems made Sportinn’s online store more efficient. This collaboration helped Sportinn establish a stronger presence in the digital world.
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