The biggest problem for companies wanting to go global in e-commerce is…

Ferhat Cengiz, Managing Partner at Holly Palm, discussed the obstacles e-commerce companies face when expanding globally and offered solutions.

Cengiz stated:

“The biggest challenge e-commerce companies currently face is, in fact, operational issues. We believe that agreements with shipping companies and operational difficulties are the primary hurdles standing in the way of global expansion for these firms. Therefore, our advice to e-commerce companies is this: if you plan to expand globally, ensure your infrastructure is solidly established beforehand. The specific nature of that infrastructure matters less than the fact that it exists; the most significant shortcoming we observe in companies aiming for growth is a lack of readiness for operational processes. Our key recommendation is to ensure that your infrastructure and operations are fully prepared to support the technologies—whether current or future—that you intend to utilize.”