What are the obstacles facing companies that want to engage in e-exports?

Metin Orman, Co-Founder and CEO of Emarkable, provided information about the services offered by the company.

Orman stated the following:

Companies wishing to export face several key challenges: the initial costs of establishing a company abroad and the ongoing operational costs associated with it; customs issues—such as whether the correct product was shipped or if the item is prohibited. For instance, if a product sent to Germany turns out to be restricted, the company encounters customs problems, and the cost of retrieving the item becomes a financial burden. Furthermore, when a company wants to sell a product online—say, one priced at 100 Lira in Türkiye—it often roughly doubles or even triples the price because it cannot accurately calculate customs duties or shipping costs. This leads to lower sales and an inability to compete in the global market. When all these factors combine, businesses tend to shy away from e-exporting, thereby missing out on potential revenue. There are also issues regarding documentation; companies need to generate specific documents, which often requires hiring a customs consultant or employing a dedicated foreign trade specialist. When viewed collectively, these requirements make the process appear costly and intimidating. In reality, however, modern technology and digital applications offer solutions to all the problems I have just mentioned.