Osman Samutoğlu, Sunexpress’s Information Security Manager, issued a warning to information security professionals. Samutoğlu touched upon the following points:
“Artificial intelligence has become a very prominent topic in a very short time, considering the internet and technology developments of the last 25-30 years. The main reason for this is that it’s a technological invention or transformation that’s accessible to ordinary people. 5-10 years ago, we were talking about blockchain, but because its application areas were very limited, it became something that many people couldn’t understand and couldn’t expand much, and it remained at the Bitcoin level. Actually, blockchain technology had interesting dimensions in the background. But artificial intelligence, especially because it’s something you can interact with in a conversational setting, spread incredibly rapidly. Of course, when this happened, when it found such a response on the end-user consumer side, businesses and companies quickly started thinking about what they could do with it. Products were immediately commercialized, institutionalized, and corporate solutions began to be discussed. Artificial intelligence dimensions began to be added to existing technological solutions. Therefore, many companies started using artificial intelligence in some way. Consciously, planned, or unplanned. Some may have been exposed to artificial intelligence. Today, I think its most common areas of use are due to its ease of implementation; We are also seeing a significant increase in the use of AI as an assistant in interpreting documents and content—that is, text files—and accessing the information within them. For example, we’ve seen AI used in help desks and online help desk applications to provide excellent summaries for requests that involve lengthy, cyclical interpretations, etc. Because this aspect touches the human side, it has quickly gained traction. However, considering the field of information security, I think it will take some more time for its use and widespread adoption to occur. Areas where we might quickly utilize it could be risk management, reinterpreting and reclassifying existing risks, and recalculating them with higher-quality data. Or, it might find easier application in more operational activities, such as the first-level analyst steps in a Security Operations Center. But at advanced levels, both the use of AI and its protection will present a truly challenging process. Because its adaptation is progressing very rapidly. Of course, with the faster adaptation of AI in areas like marketing and sales, ensuring its security will likely become a higher priority. The difference between using it ourselves and an information security organization using it is significant. We will be talking a lot to ensure this.”
The Rapid Rise of Artificial Intelligence
Artificial intelligence has become a rapidly rising topic in the technology world in recent years. This rise is driven by its increasing accessibility to ordinary users. In the past, technologies like blockchain were also on the agenda, but their limited application areas prevented them from reaching a wide audience. Artificial intelligence, however, has rapidly become widespread, particularly due to its ability to interact in conversational settings, and has found its place in many sectors.
The Impact of Artificial Intelligence on Daily Life
The impact of artificial intelligence on daily life has further increased with users’ ability to directly interact with this technology. Especially in customer service and help desk applications, AI-powered solutions have increased user satisfaction by providing quick and effective responses to user requests. This has led businesses to adopt artificial intelligence more widely and commercialize their products.
Businesses’ Turn Towards Artificial Intelligence
Businesses have quickly moved to take advantage of the opportunities offered by artificial intelligence. Products have been commercialized, corporate solutions have been developed, and artificial intelligence integration has been achieved in existing technologies. During this process, some firms consciously used artificial intelligence, while others were simply exposed to this technology. However, in both cases, artificial intelligence has increased the operational efficiency of businesses.
The Role of Artificial Intelligence in Information Security
Although the role of artificial intelligence in the field of information security has not yet been fully explored, it is predicted to play a significant role in the future. The use of artificial intelligence in areas such as risk management, reassessing existing risks, and calculating with higher quality data can make information security processes more effective. However, protecting and ensuring the security of artificial intelligence itself is also a crucial issue in this process.
The Use of Artificial Intelligence in Marketing and Sales
Artificial intelligence also offers rapidly adaptable solutions in marketing and sales. In areas such as analyzing customer behavior, developing personalized marketing strategies, and optimizing sales processes, artificial intelligence provides significant advantages to businesses. This makes ensuring the security of artificial intelligence even more of a priority.
The Future of Artificial Intelligence and Security
The future role of artificial intelligence is a significant issue, both in terms of expanding its areas of use and ensuring its security. Information security organizations will have to work not only on using artificial intelligence but also on ensuring the security of this technology. In this process, the speed of adaptation and innovations brought by artificial intelligence may necessitate a reshaping of security strategies.
The Future of Artificial Intelligence
As a rapidly developing and expanding technology, artificial intelligence will continue to have an impact in many areas in the future. Thanks to its user-friendly structure and wide range of applications, artificial intelligence is becoming an indispensable tool for both individuals and businesses. However, ensuring the security of artificial intelligence and promoting its ethical use are of great importance for the sustainability of the technology.
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