Speaking to Wise TV, Ekin Özen Arıduruöz, CIO of P&G Türkiye, the Caucasus, and Central Asia, discusses the company’s digital transformation and artificial intelligence applications.
Artificial intelligence has begun to play a role in our lives, leading us to once again appreciate the importance of architectural processes and data quality. Yet, the most crucial factor remains our specific business scenario—essentially, the problem we aim to solve or the value we seek to create. We need to focus on these aspects. To do so, we have established a cross-functional digital transformation team comprising members from various departments—going beyond just the IT team. Through this team, we work collaboratively to execute multiple processes simultaneously. The team includes representatives from sales, marketing, finance, and supply chain, as well as HR and procurement. They bring their specific challenges and business priorities to the table, and we discuss the appropriate technological solutions to address them. Sometimes the solution involves artificial intelligence; other times, it might rely on machine learning or simpler technologies like robotic process automation. Ultimately, our focus is less on the specific technology used and more on how to seize the opportunity or generate value—approaches that can vary significantly. Regarding artificial intelligence specifically, our company utilizes an AI platform developed by our central IT team. This platform houses various modules—such as Chat PG, SPG, MHPG, Code PG, and Inside PG—which we develop in alignment with specific business scenarios. We aim to derive actionable insights from data and, ultimately, ensure that these efforts contribute to tangible business outcomes.
The Importance of Artificial Intelligence and Digital Transformation
Artificial intelligence is rapidly becoming an integral part of our lives in today’s world. This technological advancement highlights, once again, the importance of architectural processes and data quality. However, to fully capitalize on the opportunities offered by artificial intelligence, we must first clearly define the problems we aim to solve and the benefits we wish to create. At this juncture, cross-functional digital transformation teams—comprising participants from various departments, not just IT—play a pivotal role. In this article, we will explore the integration of artificial intelligence into business processes and the execution of digital transformation.
The Role of Digital Transformation Teams
Digital transformation is a process driven by the participation of diverse departments—such as sales, marketing, finance, supply chain, human resources, and procurement—alongside technology teams. These teams determine business priorities, discuss potential technological solutions, and make decisions regarding their implementation. Consequently, the convergence of diverse perspectives leads to the creation of more effective and comprehensive solutions.
Defining Business Scenarios
Artificial intelligence and other technological solutions can be utilized effectively only after business scenarios have been clearly defined. Once the problems to be solved and the desired outcomes are established, it becomes easier to select the appropriate technological tools. Thus, clearly defining business scenarios and developing tailored solutions is of critical importance in this process.
Developing Artificial Intelligence Platforms
Artificial intelligence platforms developed by centralized corporate IT teams play a crucial role in enhancing the efficiency of business processes. These platforms offer solutions tailored to various business scenarios through distinct modules. For instance, modules such as Chat PG, SPG, MHPG, Code PG, and Inside PG have been developed to address various needs.
The Importance of Data Quality
The effectiveness of artificial intelligence solutions largely depends on the quality of the data used. Working with accurate and reliable data enables more precise analysis and yields more effective results. Therefore, enhancing data quality and managing data correctly are critical factors for the success of artificial intelligence projects.
Collaboration in Solution Processes
Collaboration among different departments fosters the creation of more creative and effective solutions. When each department articulates its own priorities and needs, it becomes possible to develop a more comprehensive and holistic approach. This collaboration ensures both the optimal use of technological solutions and increased efficiency in business processes.
Conclusion
Artificial intelligence and digital transformation offer significant opportunities in the business world. However, to capitalize on these opportunities, it is essential to clearly define business scenarios, improve data quality, and ensure collaboration across departments. The effective use of artificial intelligence platforms enhances the efficiency of business processes and contributes positively to business outcomes. Throughout this process, focusing on the intended value rather than the technological solutions themselves is the most important factor in achieving success.
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