Salesforce Regional Vice President, EMEA Emerging Markets Greece and Turkey Country Manager Sinan Erkiner, along with Çisel Ulusoy, Sinan Baş, and Gökhan Mataracı, spoke about Salesforce Innovation Day 2025. Erkiner, Ulusoy, Baş, and Mataracı stated the following:
Çisel Ulusoy: Today at Salesforce Innovation Day, we had very enjoyable sessions with our business partners and clients. In a changing and transforming world, we had the opportunity to evaluate how Agentic AI will guide and address the strategies of organizations. As KPMG Turkey, we are very happy to be here today. We look forward to seeing you at future events.
Sinan Baş: Today at the Salesforce event, we evaluated and had the opportunity to listen to important topics like Agentic AI. We even shared information with our clients on how they can enhance their AI capabilities with Agentic AI.
Gökhan Mataracı: We were at Salesforce’s Innovation Day, where we discussed innovation in detail. At KPMG, we had the opportunity to reconnect with our clients and explain the impact of the power we’ve transformed to a wider audience. Managing the expectations of clients who are transforming organizations requires using innovation and technology. I discussed this in my presentation today. Of course, this requires a major transformation. It involves effectively utilizing data, seamlessly integrating channels, and leveraging the power of artificial intelligence while doing all of this.
Sinan Erkiner: Today, we have over 1000 clients, business partners, and our ecosystem here with us. Today is a very special day. Today we announced Agentforce 360, MuleSoft Fabric, Agentforce Sales, and Agentforce Service. Agentforce is now available in Turkish. First of all, I want to thank everyone.
The Role of Innovation and Technology in the Business World
In today’s business world, innovation and technology are critical for companies to gain a competitive advantage. In a changing and transforming world, companies need to consider these two elements when defining their strategies. Technologies such as artificial intelligence and data analytics, in particular, enable organizations to operate more effectively and efficiently.
The Importance of Salesforce and Agentforce
Salesforce events provide important insights into how innovation and technology can be used in the business world. Agentforce, on the other hand, stands out as a revolutionary tool in customer relationship management. Such events help companies better manage customer expectations and increase customer satisfaction.
Business Models Powered by Artificial Intelligence
Artificial intelligence is revolutionizing the business world. Thanks to artificial intelligence, companies can make faster and more accurate decisions and increase their operational efficiency. When combined with data analytics, artificial intelligence allows companies to predict future trends and shape their strategies accordingly.
The Impact of Innovation on Organizations
Innovation is one of the most important factors that increases the competitiveness of organizations. Innovative approaches enable companies to differentiate themselves in the market and exceed customer expectations. Effective management of innovation guarantees the long-term success of companies.
Introduction of Agentforce in Turkish
The introduction of Agentforce in Turkish has had a significant impact on the local market. This development will allow Turkish companies to be more effective in customer relationship management. Turkish language support will enhance user experience, helping companies achieve higher levels of customer satisfaction.
Conclusion
In the business world, innovation and technology have become indispensable elements for the success of companies. Tools like Salesforce and Agentforce help companies achieve their strategic goals. Artificial intelligence and data analytics enable companies to work more effectively and efficiently, while the proper management of innovation guarantees long-term success. The introduction of Agentforce in Turkish stands out as a significant step in the local market.
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