Metin Demirel, Aksigorta’s Operations Director and Deputy General Manager, spoke about the commencement of the Generative AI Optimization process. Demirel stated:
“Generative AI has entered our pockets. Everyone now has an AI similar to ChatGPT on their phones, and we don’t do business without consulting it. This has become a part of our lives. When something enters mobile, it reaches a completely different level. We saw this with Facebook and Instagram in the past. When we switched from web to mobile, and Apple iPhones came out, there was a huge boom. This is the biggest boom behind it now. Institutions also want to use it corporately, but I think there’s an indirect impact here. Let me give an example: When people get sick, they now ask ChatGPT. They act accordingly, and doctors and hospitals are indirectly affected by this. Are they aware of how much they are affected? How much can they reflect this in their business processes? We need to look at this. This also happens when traveling somewhere. Now, a plan is created regarding what to do there by looking at ChatGPT.” Therefore, the entire tourism and travel ecosystem is affected by customer behavior. Companies need to understand this well, act accordingly, and integrate themselves into this ecosystem. A good example is how “Search Engine Optimization” is gradually shifting towards “LMM GenAI Optimization.” Customer demand will adapt and influence the company accordingly. It seems like the giants are introducing this to the customer, and then those companies are evolving in that direction. Take Amazon Marketplace, for example. It’s shifting customer habits towards the internet. Who did this affect? Walmart, Carrefour. A balance is forming there. Something similar will happen. Right now, everyone from 7 to 70 is definitely like that. From the youngest child to people in their 70s or 80s, they are interacting with ChatGPT and acting according to its guidance. So, adapt yourselves accordingly. I suggest you read this carefully.
The Impact of Artificial Intelligence and Mobile Technologies on Our Lives
Artificial intelligence technologies, especially chatbots like ChatGPT, have become an indispensable part of our daily lives. With the proliferation of mobile devices, these types of AI applications have found their way into our pockets, making our work easier in many areas. The rapid integration of mobile technologies into our lives is reminiscent of the major shift experienced with the transition of social media platforms from web to mobile. This process, which began with the release of devices like the Apple iPhone, now continues with AI applications. Institutions are also striving to keep pace with this change. However, indirect effects should not be ignored in this process. For example, the health and tourism sectors are gaining a different dimension with users turning to AI consultations.
Artificial Intelligence and the Healthcare Sector
Artificial intelligence has begun to play a significant role in the healthcare sector. People are consulting AI applications like ChatGPT regarding their health problems. This is creating an indirect impact on doctors and hospitals. Healthcare professionals are having to re-evaluate their business processes because patients are acting according to AI recommendations. This change marks the beginning of a new era in the delivery of healthcare services.
Transformation in the Tourism and Travel Ecosystem
The tourism and travel sector is also under the influence of artificial intelligence. When planning trips, users now turn to applications like ChatGPT to get information about destinations and shape their plans accordingly. This is leading to fundamental changes in the tourism ecosystem. Companies must analyze these new customer behaviors well and adapt their strategies accordingly.
Corporate Adaptation and Strategic Transformation
Organizations must undertake strategic transformations to keep pace with the changes brought about by artificial intelligence. As search engine optimization evolves towards element optimization, customer demands are affecting the adaptation processes of organizations. Large companies are restructuring their business processes by integrating this change into their customers. This transformation is critical to gaining a competitive advantage.
The Impact of Artificial Intelligence in the Retail Sector
Platforms like Amazon Marketplace have caused a major change in the retail sector by shifting customer habits to the internet. This has affected traditional retail giants such as Walmart and Carrefour. Artificial intelligence is redefining customer experience in the retail sector and forcing companies to reconsider their strategies.
AI and its Impact on Society
AI has become an important part of everyone’s life, from young to old. Everyone, from the youngest child to the oldest individual, interacts with AI and acts according to its guidance. This is triggering a transformation across society. Individuals and organizations must adapt to this change and take advantage of the opportunities offered by AI.
Future Predictions
The impact of AI and mobile technologies on our lives will deepen further in the future. Organizations must carefully analyze this change and shape their strategies accordingly. While AI redefines business processes and customer experience, individuals can also make their lives easier by using these technologies more effectively. This transformation will affect all segments of society, presenting new opportunities and challenges.
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