Fırat Akın, General Manager of Information Technologies at Çokyaşar Holding, spoke about software development and marketing, the primary areas where artificial intelligence (AI) is used. Akın stated:
“In Türkiye, parallel to the rest of the world, the areas where AI can rapidly integrate are software development and, more specifically, marketing technologies. In particular, customer complaint management and call center operations, which are already a significant burden for many companies, have become prominent in marketing technologies, both to improve human resource efficiency and to establish quality standards. On the software side, software companies with 70-80 employees, for example, if they continued to produce technology at the same pace, would risk falling behind their competitors in many projects or failing to produce the same level of output. Therefore, partly due to a sense of fear, AI has rapidly entered software technologies. Many companies are setting preconditions for their software engineers regarding writing code, testing, or implementing AI.” This is actually driving us towards an era where both their development and what we call “prompt engineering”—knowing the job is more important than implementing it—are crucial. And of course, AI will become more suitable in other sectors as well. For example, as a technology leader in a manufacturing company, I believe that to use AI in manufacturing technology, you really need a very serious network that collects data. You need a secure network. You need to implement data governance, and then support this with ERP or MES software. Since this requires larger investments, I think the momentum here will be a bit slower. But in the end, I predict that everyone will bring AI transformation to these kinds of large enterprise applications to increase their production and sales efficiency.
The Rise of Artificial Intelligence in Türkiye
Artificial intelligence (AI) has become a rapidly developing technology in Türkiye, as it is worldwide, finding its place in many sectors. Its impact is particularly growing in software development and marketing technologies. Companies aim to increase their efficiency by using AI in areas such as customer complaint management and call center operations. This provides efficiency in terms of human resources and contributes to the establishment of quality standards. Software companies have begun to rapidly adopt AI to avoid falling behind in the competition. In this article, we will discuss the rise of AI in Türkiye and its effects in different sectors.
AI and Marketing Technologies
Marketing technologies are one of the areas where AI is integrated most rapidly. Companies are using AI to manage customer relationships more effectively and optimize their marketing strategies. Customer complaint management and call center operations are managed more efficiently with the productivity provided by AI. In this way, companies can increase customer satisfaction while also reducing costs.
Software Development and Artificial Intelligence
The software development sector is undergoing a major transformation with the opportunities offered by artificial intelligence. Companies are gaining a competitive advantage by adopting AI-powered coding, testing, and implementation processes. This allows software engineers to improve their skills and leads to the increasing importance of new concepts such as prompt engineering.
Use of AI in the Manufacturing Sector
The manufacturing sector faces the need to collect big data and create secure networks to leverage the potential of AI. AI can be used to optimize production processes and increase efficiency. However, since this transformation requires larger investments, the momentum may be somewhat slower. Nevertheless, in the long term, AI will play a significant role in the manufacturing sector.
Data Governance and Security
Data governance and security are crucial for the effective use of AI. Companies can fully benefit from the advantages offered by AI by creating a secure and robust data infrastructure. Data security and privacy issues must also be considered in this process.
The Future of AI
AI will find its place in more sectors in the future and transform business processes. Companies can increase their efficiency and gain a competitive advantage by adopting artificial intelligence (AI). In this process, strategic planning should be undertaken to effectively utilize the opportunities offered by AI.
Conclusion
Artificial intelligence is rapidly becoming widespread in many sectors in Türkiye, particularly in software development and marketing technologies. Companies aim to increase their efficiency and gain a competitive advantage by using AI. While the integration of AI in areas such as the manufacturing sector requires larger investments, it will yield significant gains in the long term. To fully benefit from the opportunities offered by AI, attention must be paid to data governance and security issues. In the future, the impact of AI will further increase and lead to fundamental changes in the business world.
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