Özer Battal, Marketing Director at InfoTelica, spoke about how the ability to process data quickly determines a competitive advantage in the fintech world. Battal said the following:
Artificial intelligence and the “Fintech” movement have brought this to the forefront for the financial sector. As you know, we’ve transitioned from traditional banking to financial technology alongside advancements in payment systems. Here, of course, processing the data of what we call “customers”—that is, the banks’ target audiences—and deriving insights from that data quickly has become crucial. This is because banks are in competition with one another. Artificial intelligence will now determine which customers are creditworthy, which ones can obtain the right auto insurance policy, and which ones can make investments with the right pricing and terms—and all of our prospective customers at the companies participating in “Fintech” have received all the necessary information on this subject. Now is the time to work together and create value.
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