About Çelik Motor
Tolga Demirbilek: Çelik Motor, which celebrated its 60th anniversary in 2020, has been working to contribute to the development of the automotive sector since its establishment. Under the Çelik Motor umbrella, we have brands such as the Turkish distributorship of the South Korean automotive giant Kia, Garenta, Türkiye’s 100% domestically owned car rental company, and ikinciyeni.com, Türkiye’s first online vehicle auction platform. With a digital brand strategy, we prioritize innovation and closely follow trends, launching Mobile Garenta in 2018, the first company in Türkiye to offer support rentals with free-roaming vehicles.
Why did you choose IBM Cloud services?
Tolga Demirbilek: When we look at Google usage data, we see periodic fluctuations in customer demand. Therefore, we designed our technology infrastructure to be flexible and scalable. This allows us to maintain the same level of service quality regardless of customer demand and optimize resource utilization. When evaluating IBM Cloud services, instead of focusing on cost savings, we considered the gains we would achieve through speed, quality, flexibility, and innovation. Another important point in choosing IBM was sustainable operations and service management. When you add all these gains together, we aim to create a difference in service and service management and give our brands a competitive advantage.
The Cloud Journey with IBM
Yakup Kadri Ünal: I think our Cloud journey with IBM is more of a partnership, a business collaboration, a different climate. Therefore, I evaluate this journey not from a technological point of view, but in terms of togetherness, mutual understanding, and the resulting efficiency. I think this is the biggest positive impact.
Gains
Tolga Demirbilek: In our project, where we used the agile methodology, we carried out very productive work as a single team, from consulting to architectural design, from cybersecurity to analysis studies. Even just this transfer of experience and its adaptation to Çelik Motor is one of the biggest gains of the project. The fact that the application design is “cloud native” and designed to support a “multi-cloud” structure also shortened our IBM selection process by 50%. From a “time to market” perspective, you can see this as a significant achievement. In the later stages of the project, where we used agile methodology, we also had the opportunity to evaluate disasters at the micro level. Looking at the results we obtained, both the technology unit and the business units saw that we achieved much deeper insights than when we first started.
Çelik Motor’s 60-Year Success Story
In 2020, Çelik Motor celebrated its 60th anniversary, once again proving its deep-rooted history in the automotive sector. Aiming to contribute to developments in the sector since its inception, Çelik Motor stands out with its innovative approaches and strong business partnerships. Brands such as the Turkish distributorship of South Korean automotive giant Kia, Garenta, a car rental company established with 100% domestic capital, and ikinciyeni.com, Türkiye’s first online vehicle auction platform, are all under the umbrella of Çelik Motor. Making a difference in the sector with its digitalization and innovation strategies, Çelik Motor successfully maintains consistently high service quality by offering flexible and scalable solutions to customer demands.
Çelik Motor’s Innovation Strategy
Çelik Motor places great importance on innovation with its strategy of becoming a digital brand. In 2018, the company pioneered a service in Türkiye that allowed for the first-ever support rental with free-roaming vehicles. By offering flexible and scalable solutions to fluctuations in customer demand, it aims to maintain consistently high service quality.
Innovative Services with Garenta
Garenta, operating under the umbrella of Çelik Motor, stands out as a car rental company established with 100% domestic capital. The company differentiates itself in the sector by offering fast and flexible solutions to customer demands. Garenta, aiming to maintain consistently high service quality, attracts attention with its innovative approaches.
Digital Transformation with ikinciyeni.com
Türkiye’s first online vehicle auction platform, ikinciyeni.com, is a key part of Çelik Motor’s digital transformation strategy. The platform stands out with its user-friendly design and robust infrastructure. Through this platform, Çelik Motor aims to provide its customers with fast and reliable service.
Achieving Success with Agile Methodology
Çelik Motor aims to achieve success in its projects by using agile methodology. By conducting valuable work in many areas, from consulting to architectural design, from cybersecurity to data-based analysis studies, it makes its projects more effective and efficient. Thanks to this methodology, it manages to significantly shorten the design and implementation processes of its projects.
Strong Connections Between Technology and Business Units
Çelik Motor achieves deeper and more effective results in its projects by establishing strong connections between its technology unit and business units. This collaboration increases the company’s competitive advantage while also elevating customer satisfaction to higher levels. With this approach, Çelik Motor continues to make a difference in the sector.
Çelik Motor’s Future Vision
Çelik Motor aims to maintain its leadership in the sector by offering innovative and digital solutions in the future. The company aims to continuously maintain high service quality by providing fast and flexible solutions to customer demands. With this vision, Çelik Motor plans to further strengthen its position in the sector.
Çelik Motor has a deep-rooted place in the automotive sector with its 60-year history. Distinguished by its innovative approaches and strong business partnerships, the company successfully maintains high service quality by offering flexible and scalable solutions to customer demands. Çelik Motor aims to continue its leadership in the sector in the future by offering digital and innovative solutions.
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