Hakan Türköner, Director of IT Security and Governance at Boyner Department Stores, spoke about how Boyner integrates artificial intelligence into its operations, from in-store to online processes. Türköner said the following:
At Boyner Technology, beyond efficiency, we’re of course focused on what we call digital transformation—which, combined with artificial intelligence, is part of what we might call “Technology 5.0” or something else; I’m not sure exactly what to call it. In every step of the process—from the store to the online experience—we’re using all available data to connect with our customers. In other words, reaching the customer is actually Boyner’s raison d’être. The better we can analyze customers’ purchasing habits on the sales side, the more efficiently we can manage this process. Accordingly, we can bring the levels of our products in the warehouse—specifically, the flow from the warehouse to the store—to an “optimal” level. Here, of course, is where artificial intelligence comes in. Processes that used to require months of coding to generate reports tailored to business unit needs now provide instant, “online” answers to specific questions. In other words, a staff member asks a question—saying, “I need this, this, and this information”—and receives the answer directly from the system in real time. For example, they can see exactly how much revenue is being generated at which store, which products are selling, and which aren’t. Based on this, we can actually quickly reshape our operations. And what does this give us? It saves time. It improves resource efficiency. It also significantly enhances our capabilities in terms of global logistics—specifically, in determining which products to send where—by establishing the entire “root” of that process. What’s the problem with companies that don’t do this? Well, of course, we see that sales of unsold inventory are much lower, the same products are being pushed in stores for no reason, and there’s a lack of operational efficiency—but I’d say companies using artificial intelligence are actually continuing to stay competitive in the tech race right now.
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